This year’s Nigeria Student Fashion and Design Week (NSFDW) grand finale was recently held at the University of Lagos, UNILAG with Wema Bank rewarding the most creative designer with startup funds and SME packages for the other participants.
Wema Bank Plc, one of Nigeria’s longest surviving indigenous commercial bank and the leading sponsors at the 2016 edition, used the platform to enlighten participants on some innovations that afford convenience and safety of transaction while banking with Wema Bank. These include *945# convenient banking operations, Purple Connect and Wema Card Control among others.
The 2-day event showcased over 30 designers to enthusiastic audience that include invited dignitaries, students from the school and other universities across the country.
Speaking on the bank’s involvement in the students’ activities, Head of Brand, Marketing Communications, Mrs. Odili Onome, underlines the organisation’s consistent commitment to sustainable development of its resident communities.
“As a leading financial institution in the country, the student campuses represent a major part of our resident communities and we are proud to identify with the core passion the Nigerian students that constitute a good percentage of our loyal customers across the country.”
She added that “Wema Bank is passionate about empowering the creative youths in the country and the Nigerian Student Fashion And Design Week provides the right platform for the bank to support young entrepreneurs in the Nigerian fashion industry, a sector that is evolving quite rapidly and to encourage improved saving culture among the youth of the country.”
As a build up to the grand finale, the organisers had earlier gone on a road show to selected campuses that include Obafemi Awolowo University, Ile-Ife (OAU); Yaba College of Technology (YABATECH); Federal College of Education (Technical), Akoka and Covenant University. Others are; Babcock University; Federal University of Agriculture Abeokuta (FUNAAB); Oduduwa University; Redeemers University; Caleb University; and University of Lagos. The Wema Bank’s branch network extends to most of these schools.
There were also online activations that include the Fashion Designers’ Contest and General Public Contest for Most Stylish Student. The Nigeria Student Fashion & Design Week team also visited selected malls and cinemas to drive publicity for the event.
Okegbemi Olusoji Festus is an Editor/Creative writer at campustori.com, A digital media Executive and a known Social Media Enthusiast.